Presents

Paws Up!

17 gifts for the pets on your list, tested on camera by Willy, Jax and the Paws Up crew.

Jax in a red hoodie and Santa hat
Official quality certified: Two Paws Up!
Willy in a yellow hoodie and Santa hat

Your holiday shopping elves

The Good Eaters

For the dog who hears a treat bag from three rooms away.

DOGTVPaws Up · 3:41

Gift 1 of 17

Annamaet

Freeze-Dried Raw

A complete freeze-dried raw meal from a family company built on real sled-dog know-how. Serve it as dinner, rehydrate it, or crumble it on top.

  • Turkey & pumpkin, surf & turf, and chicken & sweet potato
  • Board-certified vet nutritionist on staff
  • Great for picky eaters and very active dogs

Find it at annamaet.com

Chrissy Joy

Why we love it

“It’s minimally processed freeze-dried raw. Rehydrate it, top a meal, or use it as a treat.”

Chrissy Joy

Jax woke up for it. That’s a big deal.

DOGTVPaws Up · 4:04

Gift 2 of 17

Earth Animal

Wisdom Air-Dried Dog Food

Dog food dried slowly with warm air, from a Certified B Corporation with a veterinarian behind the recipes.

  • Whole-food recipes, including a plant-based option
  • Nutrient-dense and very digestible
  • Cage-free birds in the hypoallergenic recipe

Buy at shop.dogtv.com

Walter Brown

Why we love it

“That slow, warm-air process helps preserve the nutrients in all the good stuff.”

Walter Brown

Guest taster Whiskey gave it six paws.

DOGTVPaws Up · 4:04

Gift 3 of 17

The Lazy Dog Cookie Co.

Mutt Mallows & Pup-Pies

Birthday-cake bites, Pup-Pie birthday cakes and Mutt Mallows from a mom-and-pop company marking 25 years.

  • Natural recipes dogs love
  • Operation Drool Overload (blueberry & peanut butter) supports Dogs on Deployment
  • Over $1 million raised to help care for military families’ dogs

Find it at lazydogcookies.com

Harrison Forbes

Why we love it

“A man and his wife started it, and they still run it. It’s like the great American story.”

Harrison Forbes

Jax liked the flavor so much he kept savoring it.

DOGTVPaws Up · 4:30

Gift 4 of 17

JoJo Modern Pets

Smoked Chews & Plush Toys

Giant bully sticks, smoky chicken necks and adorable crinkle plush from a family business started because of one dog named JoJo.

  • Special smoking method keeps fats and nutrients in
  • Soft plush characters like Space Panda and Rainbow Unicorn
  • Plenty of sizes and styles

Find it at jojomodernpets.com

Harrison Forbes

Why we love it

“I love this thing. It’s soft and crunchy, not super loud like a squeaker.”

Harrison Forbes

Two paws up, and Jax left his nap for it.

The Toy Fanatics

For the one who has already destroyed this year’s toy.

DOGTVPaws Up · 3:22

Gift 5 of 17

Jolly Pets

Jolly Soccer Ball

A tough, floating ball for dogs who destroy everything else, with shallow grooves that wipe clean. It even smells like fruit.

  • Blueberry and papaya scents
  • Floats in the pool or pond
  • Great for dog parks and backyards

Buy at shop.dogtv.com

Harrison Forbes

Why we love it

“This thing is like indestructible, and it floats. It really addresses all the different issues.”

Harrison Forbes

Willy voted for both balls.

DOGTVPaws Up · 2:47

Gift 6 of 17

Chuckit!

Cannon & Cannon Max

Charge it, load it, launch it. Fetch finally becomes a game for the human too.

  • High-performance play from the #1 fetch brand
  • Built for durability and everyday use
  • Enhances bonding through play

Find it at petmate.com

Amber Aquart

Why we love it

“I played with it earlier and it skyrocketed further than I could ever throw it.”

Amber Aquart

Even Jax woke up for this one.

DOGTVPaws Up · 3:20

Gift 7 of 17

Playology

Scented Dog Toys

Toys built around how dogs actually experience the world: nose first. Choose beef, chicken or the brand-new blueberry.

  • Up to 7x longer engagement
  • Based on real canine science
  • The plush hen squawks when you shake it

Find it at playologypets.com

Amber Aquart

Why we love it

“Dogs live through their noses. What better way to engage your dog?”

Amber Aquart

The blueberry scent woke the Chief Nap Officer.

DOGTVPaws Up · 3:28

Gift 8 of 17

Petsport

Tuff Balls & Tough Toys

Over 250 toys from a team with 30+ years of experience, including tennis balls made for dogs and latex toys that moo instead of squeak.

  • Tuff Balls designed for dog teeth
  • Naturflex latex toys that moo instead of squeak
  • Recycled-material tugs that won’t shred into strings

Find it at petsport.com

Chrissy Joy

Why we love it

“They designed one of the first tennis balls made specifically for dogs.”

Chrissy Joy

Willy kept kicking it back for more.

DOGTVPaws Up · 4:17

Gift 9 of 17

Outward Hound

Nina Ottosson Dog Puzzles

Treat puzzles in levels from easy to genius, perfect for dogs home alone or humans stuck on a Zoom call.

  • Levels one through four
  • Encourages mental stimulation
  • Great for keeping older dogs sharp

Find it at outwardhound.com

Walter Brown

Why we love it

“There’s levels to this, people! Give your unemployed working dog a job to do.”

Walter Brown

Willy is asking for level four.

The Stocking Stuffers

Daily wellness goodies that fit right in the stocking.

DOGTVPaws Up · 3:44

Gift 10 of 17

Dinovite

Triple Action Targeted Oral Care

A daily dental chew with ridges that scrub, a spearmint smell, and green tea extract and baking soda to take on doggy breath.

  • Triple-action clean: scrub, freshen, protect
  • Fresh breath in as little as 7 days
  • Comes in four sizes; made in the USA

Find it at dinovite.com

Walter Brown

Why we love it

“It goes after the bacteria before it can get in there and create problems.”

Walter Brown

Both dogs dug in. Two paws up.

DOGTVPaws Up · 3:44

Gift 11 of 17

PetAg

Dyne Chews

Four daily chews from a trusted name in pet nutrition: Endurance & Vitality, Joint & Mobility, Digestion & Immune, and Calming.

  • Veterinarian-formulated products
  • Calming chews that don’t leave dogs drowsy
  • Breaks into pieces for training

Find it at petag.com

Chrissy Joy

Why we love it

“My dogs train every single day, so something that supports muscle recovery is right up my alley.”

Chrissy Joy

Willy skipped the sniff test and went for it.

DOGTVPaws Up · 4:55

Gift 12 of 17

Vet Worthy

Daily Supplement Chews

Multi, calming, joint, and skin & coat chews in a pill-shaped bottle that’s almost too cute to put away.

  • Vet-approved formulas with the NASC quality seal
  • Twist-seal top keeps chews fresh
  • Over the counter, no prescription needed

Find it at vetworthy.com

Chrissy Joy

Why we love it

“Have you ever seen packaging that looks like a pill? It’s not a bag that never seals again.”

Chrissy Joy

Two paws up from the bosses.

The Cat Who Runs the House

Sorry, Willy and Jax. These ones are for the cats.

DOGTVPaws Up · 3:28

Gift 13 of 17

Delectables

Squeeze Up & Lickable Treats

A lickable cat treat that doubles as the ultimate distraction for nail trims, lick pads and tricky moments. Think Go-Gurt for cats.

  • Lickable treats cats can’t resist
  • Creamy, high-moisture recipes help support hydration
  • Great for training and positive reinforcement

Find it at delectablescattreats.com

Harrison Forbes

Why we love it

“Having something they love that you can put down where you need them? So many everyday uses.”

Harrison Forbes

Willy and Jax left. The kitten stayed.

DOGTVPaws Up · 5:12

Gift 14 of 17

Healthy Pet

ökocat Natural Wood Litter

Clay-free clumping litter made from sustainable wood. “Öko” means eco in German, and it smells like the great outdoors.

  • Plant-based litter, no clay
  • 99% dust-free for cleaner homes
  • Super Soft version for automatic litter boxes

Find it at healthy-pet.com

Amber Aquart

Why we love it

“It’s made from natural things like wood. Honestly, it just smells refreshing, like being outside.”

Amber Aquart

The boys made an exception: paws up.

DOGTVPaws Up · 3:37

Gift 15 of 17

CatWater

pH-Balanced Water for Cats

Functional hydration for the pet who refuses to drink, in travel bottles and big gallon sizes. Pour it in the bowl or add it to food.

  • Supports urinary and digestive health
  • Added vitamins and electrolytes
  • Ready to serve at home or on the road

Find it at catwater.com

Chrissy Joy

Why we love it

“Cat water for cats? I couldn’t wrap my head around it, until I learned how hard it is to keep cats hydrated.”

Chrissy Joy

Jax’s review: “It’s for cats.”

DOGTVPaws Up · 3:55

Gift 16 of 17

World’s Best Cat Litter

Litter Boosters

Sprinkle-in additives that upgrade the litter you already use: Health Check-In color-checks for blood, Poop Fighter tackles stink, Good Habits attracts cats to the box.

  • Made from natural corn
  • Granules turn blue if blood is detected, so you can call your vet
  • Easy transition for cats

Find it at worldsbestcatlitter.com

Kristen Levine

Why we love it

“I’ve used this brand exclusively for about 12 years. Now you can level up your litter box.”

Kristen Levine

Jax heard “cat” and headed for the door.

DOGTVPaws Up · 3:00

Gift 17 of 17

Pioneer Pet

SmartCat Trio

Three cat-parent favorites: the sturdy Ultimate Scratching Post, the elegant Swan Fountain, and 100% grass clumping litter.

  • The Ultimate Scratching Post survives 3 a.m. zoomies
  • Swan fountain encourages cats to drink
  • Dust-free grass litter that keeps allergies down

Find it at pioneerpet.com

Amber Aquart

Why we love it

“This design is beautiful. I really want to take it home!”

Amber Aquart

Willy tried all of it anyway. Six paws up.

One more under the tree: DOGTV

Know a dog parent who could use a little calm this season? Give the gift of TV made just for dogs.